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About SHRM International Education Seminars
In an effort to assist HR professionals strengthen their business skills and complement their HR expertise, Society for Human Resource Management (SHRM) is bringing exceptional educational programs to the Asia Pacific region including Hong Kong, India and Dubai.

Mark your calendar for the education seminars now!

Seminars:

• 9-10 October – Recruiting the Best and the Brightest
• 11 October – Business Strategy Fundamentals for HR Managers

Venue: Sheraton Hong Kong Hotel & Towers

RECRUITING THE BEST AND THE BRIGHTEST
Addressing marketing and business concepts that HR professionals can use to become more market, customer and service-oriented, this 2-day program will analyze the employment marketplace and how an applicant makes the decision to join or not join your organization.

Topics include:
Topic 1: Thinking Like a Marketer
As the market for human resources becomes steadily more competitive, companies are struggling to find, hire, and retain top-quality talent. Learn fundamental tools that will help develop the “marketing mindset.”

Topic 2: Developing a Deep Understanding of Potential Employees (Your ‘Customers’)
Understand what potential employees value, how they make decisions and how they can be influenced.

Topic 3: Segmentation, Targeting and Positioning in the Employment Marketplace
Explore tools and techniques on segmenting the employment marketplace, which segments to target and how to position your company to convey a unique sense of value to potential employees.

Topic 4: Applying the 4Ps of Marketing – Product, Pricing, Placement and Promotion – to Recruitment and Retention
How do you craft a marketing mix to attract the best and the brightest?

Topic 5: Building a World-Class Service Culture Within Your Human Resource Organization
Providing world-class services does not come naturally to every organization or organizational unit. Address challenging issues and understand the hallmarks, and build an excellent service culture within your own operations.

Topic 6: Further Developing Yourself as a Human Resource Professional
Discover what skills and capabilities may differentiate oneself and also enhance your organizational effectiveness.

BUSINESS STRATEGY FUNDAMENTALS FOR HR MANAGERS
Understand how other functional areas work and how they support the overall business strategy of the company.

Topics include:
Topic 1: The Design of Business Strategy
How a well-defined business strategy and sub-parts of the company may, as an entity, succeed in its goals.

Topic 2: Functional Areas – Language, Priorities and Concepts
A fundamental understanding of the functional areas within the firm can enhance the credibility of HR managers and help them understand what the functional areas really need from the HR function.

Topic 3: Making the Functional Areas Work Better – Both Independently and Together – to Achieve Business Goals
Gain knowledge about functional areas and how to make them work in a coordinated manner towards achieving the company’s business goals.

Instructor
Learn from Dr. Sridhar Balasubramaniam, Associate Professor of Marketing, Kenan-Flagler Business School, University of North Carolina, USA, who has teaching and research interests in the areas of marketing strategy, customer-focus, innovation and growth strategy, services design and marketing, e-commerce, customer relationship management, game theory and the management of competition. He has also conducted executive education programs for and/or consulted with numerous organizations, including BASF, Boeing, Caterpillar, the U.S. Navy and Xerox.

For more information and to register, please visit:
www.shrm-international.com

Or contact
The SHRM International Education Seminars Organizer
Suite 2302 Wise Logic International Centre
66 North Shan Xi Road
Shanghai 200041, China
Tel: +86 21 5116 0253
Fax: +86 21 5116 0260
Email: China@SHRM-International.org